Premier Brands | Custom Merch, Digital & Brand Solutions

Premier Brands Privacy Policy

Introduction

This Privacy Policy outlines Premier Brands (" we ", " our " or " the Company ") practices with respect to information collected from users who access our website at PremierBrands.ai (" Site "), or otherwise share personal information with us (collectively: " Users ").

Grounds for data collection

The processing of your personal information (defined as any data that can reasonably be used to identify you; hereinafter referred to as “Personal Information”) is based on the following legal grounds:

Contractual Necessity: We process your Personal Information to fulfill our contractual obligations to you, including providing access to our Site and Services.
Legitimate Interests: We may process your data to support our legitimate business interests, such as improving our services, maintaining security, and developing new features.
Legal and Regulatory Compliance: We may also process your Personal Information to comply with applicable legal obligations, including financial and regulatory requirements.

By accessing and using the Site, you consent to the collection, use, storage, and disclosure of your Personal Information as outlined in this Privacy Policy.

We encourage all users to read this Privacy Policy carefully and use it to make informed decisions about how their personal data is handled.

What information do we collect?

We collect two types of information from users of our Site: Non-Personal Information and Personal Information.

Non-Personal Information

This includes un-identified and non-identifiable information pertaining to a User, which is collected automatically through your interaction with our Site. We do not know the identity of the individual from whom such data is collected.

Non-Personal Information may include:

Technical information transmitted by your device, such as browser type, operating system, language preference, access times, screen resolution, and device type.
Usage data, including pages visited, actions taken on the Site, time spent on pages, referring/exit pages, and clickstream data.
Aggregated statistical data that helps us understand how users engage with our Site and improve its functionality.

Personal Information

This refers to individually identifiable information that may directly or indirectly identify an individual. Personal Information we collect may include, but is not limited to:

Device Information: We may collect geolocation data, IP address, device identifiers (e.g., MAC address, UUID), and other data related to your device and usage activity on the Site.
Registration Information: When you sign up or create an account, we may ask for your full name, email address, mailing address, phone number, and account login credentials.
Contact Information: If you contact us directly, we may collect your name, email, phone number, and any other personal details you provide.
Payment Information: When making a purchase or transaction through our Site, we may collect billing details, credit/debit card information, or other payment-related data. (Note: This is processed securely through third-party payment processors.)
Marketing Preferences: We may collect your preferences related to receiving promotional content, newsletters, or updates.
User-Generated Content: Any content you submit through forms, surveys, reviews, or other interactive elements on our Site may be collected and associated with your account.

We collect this information to provide and improve our services, enhance user experience, process transactions, ensure security, and communicate with you effectively.

How do we receive information about you?

We collect Personal Information about you from the following sources:

Directly from You: When you voluntarily provide personal details—for example, by registering on our Site, subscribing to our communications, making a purchase, or contacting us for support.
Through Your Use of the Site: When you interact with our Site or services, we automatically collect information about your activity, device, and usage patterns to enhance your experience and maintain the functionality of our platform.
From Third Parties: We may receive information from third-party service providers, such as analytics vendors, advertising networks, and publicly available sources, to help us understand usage trends and deliver personalized content or services.

What Information We Collect and How We Use It

We do not rent, sell, or share your personal information with third parties except as outlined in this Privacy Policy.

We may use the information we collect—both Personal and Non-Personal—for the following purposes:

To Communicate With You: Including sending service-related notices, responding to inquiries, providing technical support, and resolving customer service issues.
To Keep You Informed: About updates to our Site, services, features, and offerings.
To Serve Advertisements: Display personalized or relevant advertising based on your browsing behavior (see the “Advertisement” section).
To Market Our Products and Services: Including promotions, newsletters, and other marketing content (see the “Marketing” section).
To Conduct Analytics: Using statistical and analytical data to improve the performance, design, and functionality of our Site and services.
To Ensure Security and Fraud Prevention: Including monitoring for suspicious activity and protecting our systems and users.

Information Sharing With Third Parties

In addition to the uses listed above, we may share your Personal Information with our subsidiaries, affiliated companies, and trusted third-party service providers, which may be located in various jurisdictions worldwide, for the following purposes:

Hosting and maintaining our Site and infrastructure
Providing core services, such as customer support, account management, and personalized content
Storing and processing information on our behalf securely
Serving advertisements and tracking the success of marketing campaigns, including retargeting users
Distributing promotional content and marketing materials
Conducting research, analytics, and diagnostics to improve user experience and optimize Site performance

All third parties with whom we share information are required to maintain the confidentiality and security of your data and to use it solely for the purposes outlined in this Privacy Policy.

Legal Disclosures

We may also disclose your information if we believe in good faith that such disclosure is necessary to:

Comply with applicable laws, regulations, legal processes, or governmental requests
Enforce our terms, agreements, and policies, including investigating potential violations
Detect, prevent, or address fraud, security, or technical issues
Protect our rights, property, or personal safety, as well as those of our users or the public
Establish or exercise our legal rights or defend against legal claims
Cooperate with law enforcement or other authorities as required to protect intellectual property or other legal interests

User Rights

You may request to:

Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information.
Receive a copy of personal information you directly volunteer to us in a structured, commonly used, and machine-readable format.
Request rectification of your personal information that is in our control.
Request erasure of your personal information.
Object to the processing of personal information by us.
Request to restrict the processing of your personal information by us.
Complain with a supervisory authority.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements.

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) using the details provided below:

info@premierbrands.ai

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications, and anything else as required by applicable laws and regulations.

We may rectify, replenish, or remove incomplete or inaccurate information at any time and at our own discretion.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.

A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various purposes. These purposes include allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences, and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session to allow normal use of the system and are deleted from your device when the browser is closed;

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period, and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example, to allow us to store your preferences for the next sign-in;

c. 'third party cookies' which are set by other online services that run content on the page you are viewing, for example, by third party analytics companies that monitor and analyze our web access.

Cookies do not contain any information that personally identifies you. Still, the Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly, and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, and other relevant metrics. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy .

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy.

How do we safeguard your information?

At Premier Brands, we are committed to protecting your personal information and maintaining the security of our Site. We implement industry-standard security measures, including robust technical, administrative, and physical safeguards, to protect the information we collect and store. These measures are designed to prevent unauthorized access, misuse, loss, or disclosure of your data.

We also require any third-party service providers we engage with to adhere to similar data protection standards, in alignment with this Privacy Policy.

While we take every reasonable precaution to secure your information, no system can be guaranteed 100% secure. As such, we cannot be held responsible for unauthorized access beyond our control, and we make no warranties, express or implied, regarding the prevention of such incidents.

Transfer of data outside the EEA

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

Marketing

We may use your personal information—such as your name, email address, and phone number—either directly or through trusted third-party partners to send you promotional content about our products, services, or special offers that we believe may be of interest to you.

We respect your right to privacy and include clear options in our marketing communications to opt out of future promotional messages. If you choose to unsubscribe, we will promptly remove your contact information from our marketing distribution lists.

Please note that even if you opt out of receiving marketing communications, you may still receive essential non-marketing messages from us. These may include service-related updates, administrative notices, or customer support communications.

Corporate transaction

In the event of a corporate transaction—such as a merger, acquisition, reorganization, sale of assets, or sale of a significant portion of our business—we may share or transfer your information as part of that process. Any successor or acquiring entity will assume the rights and obligations outlined in this Privacy Policy, including the safeguarding of your personal information in accordance with applicable laws and standards.

Minors

We recognize the importance of protecting children’s privacy, particularly in the digital space. Our Site and Services are not intended for or directed toward individuals under the age of 18. We do not knowingly collect personal information from minors without verified parental or legal guardian consent.

If we become aware that a minor has provided us with personal information without such consent, we will take immediate steps to delete the information. If you are a parent or legal guardian and believe that your child has provided us with personal information without your authorization, please contact us at info@premierbrands.ai.

Updates or amendments to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any material changes will become effective immediately upon the posting of the revised policy on this page. The date of the most recent revision will be noted in the “Last Modified” section below.

By continuing to use our Site or Services after such changes are posted, you acknowledge and accept the updated terms of the Privacy Policy and agree to be bound by them. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

How to Contact Us

If you have any questions or concerns regarding this Privacy Policy, the practices of this Site, or the information we collect and how we use it, please feel free to contact us:

Premier Brands, LLC

5636 Backwater Dr.

North Chesterfield, VA 23234

Email: info@premierbrands.ai

We are committed to addressing your inquiries in a timely and transparent manner.

Last Modified: August 6, 2025